top of page
Mady Nguyen

Establishing a Distinctive Vietnamese Avocado Brand in Australia.

Updated: Sep 7, 2023

Temporary Representative of the Vietnamese Embassy in Australia, Mrs. Pham Thi Thuy Nga, stated: "In the context where Australia only permits the import of 4 types of fresh Vietnamese fruits, the implementation of frozen Vietnamese avocado exports and the establishment of the frozen Vietnamese avocado brand hold significant importance". This extends beyond trade potential to affirming the quality.


Establishing a Distinctive Vietnamese Avocado Brand in Australia.
Establishing a Distinctive Vietnamese Avocado Brand in Australia.

According to the Vietnam Trade Office in Australia, Ministry of Industry and Trade, 3 tons of high-quality frozen booth 7 avocados from the Central Highlands region have been successfully exported to Australia. This batch of produce began being offered to consumers from January 11, 2022.


Despite Australia being a significant producer and exporter of avocados, Vietnamese avocados still hold potential in this market if businesses are determined and employ specific market strategies.

Australia being a significant producer and exporter of avocados
Australia being a significant producer and exporter of avocados

The Vietnam Trade Office in Australia reported that Uu Dam Company has successfully exported 3 tons of high-quality frozen booth 7 avocados to Australia. This shipment has cleared customs, and distributors have placed orders, making the product available to consumers from January 11th at a price of around 7 AUD per kg, equivalent to 120,000 VND per kg.


While exporting to Australia presents several challenges, there is an opportunity for Vietnamese avocados due to their renowned varieties and the unique flavor brought about by the combination of Vietnam's Central Highlands terrain. Vietnamese avocados will also be promoted through social media, electronic culinary publications, introductions of the Central Highlands region, and a list of Vietnamese avocado export businesses to importers, restaurants, and consumers.


Despite Australia's status as a major avocado producer and exporter, the Vietnam Trade Office in Australia evaluates that Vietnamese avocados still have potential in this market if businesses are determined and employ specific market strategies. Building on promotional efforts and seizing frozen avocado consumption opportunities since 2020, Vietnamese avocados began their export journey to Australia in 2021. Now is the time to establish and spread the brand.


According to Mrs. Pham Thi Thuy Nga, "In terms of market strategy, the development path for Vietnamese avocados in Australia will start from the restaurant system and expand into the market. Based on restaurant evaluations, I believe that Vietnamese avocados will gain market share in Australia in the near future due to advantages in preservation, convenience, affordability, and quality."


Criteria and Avocado Preservation Techniques for Export.


Exporting avocados to foreign markets requires careful consideration of the following factors:

  • Fresh and unblemished avocados with intact skin.

  • Avocados showing no signs of pest or disease damage.

  • Ensuring overall avocado quality.

  • Avocados cultivated according to VietGAP standards.

  • Meeting requirements for pesticide withdrawal periods.

  • Selecting mature avocados with firm skin.

When exporting avocados, special attention must be paid to the transportation process, as avocados are susceptible to bruising.

  • Avocados should be carefully wrapped in protective paper.

  • After wrapping each avocado, they should be placed inside carton boxes or foam boxes to prevent damage during transportation.

  • The wrapping paper should have a certain level of softness, not too hard or too soft, to prevent avocados from getting dented.

  • When arranging the boxes, ensure proper ventilation to facilitate photosynthesis and even ripening without causing damage.

  • Handle the stacking process with care to avoid compression.

  • By following these steps, the quality and condition of exported avocados can be effectively maintained throughout the transportation process.

Criteria and Avocado Preservation Techniques for Export.
Criteria and Avocado Preservation Techniques for Export.
To stay relevant and capture evolving consumer preferences, ongoing innovation is crucial. Experimenting with new avocado varieties, introducing value-added products, and exploring creative packaging solutions can invigorate the brand and maintain its competitive edge. Establishing a Vietnamese avocado brand in Australia necessitates a holistic approach that combines quality, storytelling, engagement, and innovation. By focusing on these facets and delivering a consistently exceptional product, Vietnamese avocados can cultivate a loyal following and become a beloved brand in the Australian market.

Comments


bottom of page