Updated: Aug 29
Ginger, with its distinctive flavor and numerous health benefits, is a popular ingredient in many cuisines around the world. Vietnam is known for its high-quality ginger, and it has gained recognition in international markets for its unique taste and aroma. In recent years, there has been an increasing demand for fresh Vietnamese ginger in Australia. Let's explore with Agroviet about the availability, pricing, and reasons behind the popularity of Vietnamese fresh ginger in the Australian market.
The export of Vietnamese ginger to Australia has witnessed a significant surge in recent years. This can be attributed to the increasing demand for exotic and high-quality ingredients in the Australian culinary scene. The journey of Vietnamese ginger to Australia involves careful cultivation, harvesting, and transportation to ensure its freshness and flavor are preserved.
Developing Vietnamese fresh ginger market share in Australia.
According to the Vietnamese Trade Mission in Australia, market surveys conducted since January 2021 have revealed that fresh ginger in Australia can reach prices of over 50 AUD per kilogram (approximately 850,000 Vietnamese dong). Of particular note is the strong increase in ginger imports in the Australian market. The Trade Mission predicts that the import value of this commodity in Australia could exceed 100 billion Vietnamese dong.
Previously, frozen ginger from Vietnam was exported to Australia in insignificant quantities and was not well-known to consumers. The Australian market has not yet opened its doors to fresh Vietnamese ginger. However, frozen mature Vietnamese ginger retains its flavor and has the potential to conquer the market.
In the first four months of 2021, Vietnamese ginger exports to Australia grew by 1,350% compared to the same period, reaching over 348,000 USD. Currently, frozen Vietnamese ginger is not only sold in supermarkets and stores but also online. "The price of frozen Vietnamese ginger in Australia is around 9-13 AUD per kilogram (equivalent to over 226,000 Vietnamese dong per kilogram). Ginger is primarily packaged in 0.5-1kg sizes to mainly serve restaurants. The Trade Mission suggests that exporters consider smaller packaging sizes of around 250 grams to meet the consumption needs of households," said the Vietnamese Trade Mission in Australia.
Furthermore, in order to attract attention and enhance the value of the Vietnamese ginger brand, the Trade Mission has proposed that the Community Golf Tournament in Parramatta agree to advertise Vietnamese ginger at the Hole-in-One hole. This golf tournament takes place in the largest Vietnamese community hub in Australia, attracting many businesspeople, particularly in the culinary field, thereby greatly spreading the Vietnamese ginger brand. Agricultural exports are not only about economic value but also a connection to our homeland, so the overseas Vietnamese community always wholeheartedly supports them.
Overcoming challenges expanding Frozen Ginger exports.
Exporting fresh produce entails complex logistics, including maintaining temperature control and minimizing transit time. These challenges can affect the quality and freshness of perishable goods during long-distance shipping. Overcoming these transportation obstacles is vital for ensuring the marketability and consumer satisfaction of fresh Vietnamese ginger.
The promotion of fresh agricultural exports faces numerous challenges, including transportation issues, and Australia's ability to grow fresh fruits similar to those in Vietnam with measures to extend their growing season. Therefore, emphasizing the export of frozen ginger proves to be an effective approach, not only in terms of market share and trade volume but also in providing convenient preservation and transportation methods amidst the Covid-19 context.
To tackle the challenges associated with fresh ginger exports, the focus on frozen ginger presents a viable solution. Frozen ginger offers several advantages, such as extended shelf life, improved preservation, and reduced transportation difficulties. In the context of the Covid-19 pandemic, frozen ginger can withstand longer shipping durations and fluctuating demand, making it a reliable option for both importers and consumers.
The shift towards frozen ginger exports holds promising prospects for market expansion and increased trade volume. By leveraging the advantages of frozen ginger, Vietnamese exporters can tap into new markets and diversify their customer base. Additionally, frozen ginger's longer shelf life allows for better planning and allocation of resources, ensuring a consistent and sustainable supply for importers.
Preservation and Transportation Benefits.
The key advantage of frozen ginger lies in its superior preservation and transportation properties. With modern freezing techniques, the ginger's freshness, flavor, and nutritional value can be retained. Furthermore, frozen ginger eliminates the need for time-sensitive shipping arrangements and reduces the risk of spoilage, ensuring that the product reaches consumers in optimal condition.
Overcoming the challenges associated with fresh ginger exports requires adaptability and innovative solutions. The increasing competition from local production in Australia necessitates a strategic shift towards frozen ginger exports. By capitalizing on the advantages of frozen ginger, such as enhanced preservation and transportation convenience, Vietnamese exporters can not only expand their market share and trade volume but also meet the demand for high-quality ginger in a post-pandemic world.
In 2022, Vietnam exported 10,849 tons of spices, including ginger, turmeric, and other varieties, with a total export value of 23.1 million USD. Compared to 2021, the export volume decreased by 24.8% and the export value decreased by 27.9%. India remained the largest export market for Vietnam, accounting for 27% of the total, although its import volume from India decreased by 56.7% compared to the same period. China and the United States were the following key markets. Meanwhile, Olam and Nedspice were the two largest exporting companies in Vietnam for ginger, turmeric, and other spice varieties.